Go ahead. Do it. Touch 'em.
The "Are you doing it?" annual campaign, is a simple reminder using unexpected and unconventional reminders - targeting women under 40 who are less likely to be concerned about breast cancer and breast health - to feel our boobies.
What exactly does unexpected mean? Well, it means you probably won’t see a “feel your boobies” brochure at the doctor’s office…but you sure as heck might pass the Boobies Bus® on the freeway, or you might be laying at the beach and see an airplane towing a banner with our logo or maybe a sticker on a light post and if you’re on Facebook, chances are you’ve seen our flair or badges floating around.
"Feel Your Boobies" may seem simply like a fun and provocative slogan, but it's really our way of asking “Are You Doing It?”® – well….are you?
For more information about the campaign, resources and founder/president/survivor, Leigh Hurst visit: