A new health campaign started by the Ad Council is aimed at preventing unwanted pregnancies and helping and empowering women find a method of birth control that is right for them. Bedsider.org is a new website aimed to educate and empower women about their choices in birth control. The U.S. has one of the highest rates of unplanned pregnancy in the entire developed world. Nearly one in ten unmarried young women (ages 20-29) has an unplanned pregnancy each year. This means fewer opportunities to complete their education or achieve other life goals, and increased health and social risks for mother and child. Know your choices, ask questions and keep yourself safe while having fun!